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Prince William champions Notpla’s new partnership to bring sustainable packaging to sporting events

Today, our Founder and President, Prince William, visited the Kia Oval Cricket Ground in London with Earthshot Prize Winner Notpla to hear about their new multi-million-pound contract with Levy UK + Ireland, part of Compass Group.

The Prince played a pivotal role in supporting the relationship between Notpla and Levy UK + Ireland having spoken to representatives at Levy during a visit to Notpla’s London headquarters last year.

Notpla’s ground-breaking three-year partnership will see Levy introducing around 75 million of their seaweed-based food packaging materials to over 50 sporting and event venues around the country.

In addition to The Kia Oval, Notpla’s boxes will be used in major sporting, entertainment and event spaces including The Principality Stadium in Cardiff, Twickenham Stadium, Tottenham Hotspur Stadium, London’s O2 Arena and Wimbledon’s All England Lawn Tennis Club.

The importance of sustainable packaging at large-scale events cannot be overstated, as these events have a significant environmental footprint due to the vast quantities of waste they can generate. Sustainable packaging solutions like Notpla’s offer a way to reduce this impact by limiting waste, using fewer resources, and promoting a more environmentally friendly lifestyle.

Thankfully, there are indications of a growing demand for alternatives to conventional plastic packaging. Since its inception in 2019, Notpla has rapidly scaled its production from tens of thousands to tens of millions of units, preventing 7.2 million pieces of single-use plastic from polluting our environment.

Since winning The Earthshot Prize in 2022, Notpla’s solutions have been gaining significant traction and visibility. The company has entered into several new collaborations, including partnerships with and an innovative seaweed paper product developed with international paper distributor, G. F. Smith.

These partnerships highlight how sustainable innovations can serve as practical alternatives to traditional methods and pave the way for other industries to adopt similar approaches.

Learn more about Notpla’s ingenious solution to plastic waste.

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The Earthshot Prize