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Our Mission

The Earthshot Prize exists to mobilise a decade of environmental action to repair the planet.

By celebrating and backing ambitious climate leadership around the world, we show that solutions exist to Protect and Restore Nature, Clean our Air, Revive our Oceans, Build a Waste-free World, and Fix our Climate.

Urgency + Optimism = Action

Inspired by President John F. Kennedy’s 1962 ‘Moonshot’ to land a man on the moon within a decade, The Earthshot Prize was founded by HRH Prince William in 2020 to spark the same spirit of collective ambition for our planet.

At our heart is the simple equation: Urgency + Optimism = Action.

Scientists, leaders, and communities have long made clear that the threats to nature and climate are real and pressing. But alongside the warnings are reasons for genuine optimism.

By spotlighting the best examples of climate leadership and problem-solving from around the world, we show that the answers to these problems exist.

Through our unique convening power, we shine a light on their work and inspire people everywhere.

We show that new breakthroughs in technology and innovation are arriving every day, that leaders in government, business, and our communities are stepping up in every corner of the globe, and that the actions we take to repair our planet can make us all healthier and wealthier.

Just as President Kennedy proclaimed that we would choose to go to the moon within a decade, our five Earthshots are commitments to tackle the most important challenges of our time – and do so by 2030.

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The Earthshot Prize