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Unlocking the Power of Storytelling: Connecting Your Innovation to the World

Overview

Join Tom and James Collins from Rooftop for a session on “Unlocking the Power of Storytelling: Connecting Your Innovation to the World,” aimed at helping Earthshot Prize finalists amplify their voices and drive greater impact through storytelling.

In this session, they explore key storytelling principles and show how aligning your message with audience needs can elevate your organisation’s mission. Using real-world case studies, they highlight how powerful narratives, strategic alignment and audience-centric approaches can inspire action and help you achieve your objectives.

They also share practical tips for creating multi-channel content, even with small teams. The session includes insights from past finalists, followed by breakout discussions to help exchange ideas and strengthen your approach.

The Earthshot Prize